7 Steps to Build a Personal Brand as a Crypto Founder in 2026
Source: cryptodaily.co.uk
Published on: 2026-04-10 09:57
You spent months on the product, weeks on the pitch deck, and maybe a single afternoon thinking about how you show up online. Then a VC associate searches your name. A bare LinkedIn and a two-year-old Medium post is all they find. They move on. That gap between product quality and founder visibility costs more rounds than bad tokenomics ever will. These seven steps close it. Before publishing anything, decide what you want to be known for. One or two topics is the sweet spot. Narrow enough to build recognition. Broad enough to stay relevant across market cycles. As Outset PR's founder Mike Ermolaev shared in what he learned about personal branding the hard way, trying to cover everything dilutes your voice. He started with crypto PR, then expanded into market commentary only after his day-to-day work made it a natural extension. Once you know what to talk about, the next question is ...
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