Alibaba sets sights on record-breaking Singles' Day with 1 million brands joining festival
Source: The Star
Published on: 2026-10-23 09:19
HONG KONG/BEIJING (SCMP): Alibaba Group Holding is gearing up for its annual Singles' Day shopping festival on major online marketplaces Taobao and Tmall, with the company expecting a record one million global brands to take part this year. Pre-sales for the event open on Thursday, followed by the formal sale next Tuesday. The company projects more than 70 million products to feature, also a record for the festival. Created by Alibaba in 2009, Singles' Day has grown into the world's largest online shopping festival. Also known as Double 11, it tapped into a trend among young single people to buy gifts for themselves on November 11, a date chosen for its four ones. What began as a one-day sale has since turned into a huge weeks-long promotion spanning multiple platforms and is seen as an important barometer of domestic consumption in China. Alibaba said it was combining discounts and ...
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