Initiative touts regional AI-driven commerce
Source: Bangkok Post
Published on: 2026-04-16 01:30
Regional e-commerce enabler aCommerce has partnered with artificial intelligence (AI) startup Ai-ssistance, Microsoft and the US government to advance AI-driven commerce in Thailand and across Southeast Asia. The initiative is backed by a multi-million-baht grant from the US Trade and Development Agency (USTDA) awarded to Ai-ssistance, while Microsoft provides its Azure compute credits to power deployment of AI infrastructure. The collaboration includes a co-development partnership between Ai-ssistance and aCommerce to build enterprise AI solutions for businesses in Thailand and the region. "Despite a forecasted dip in Thailand's GDP, the e-commerce sector continues to show robust growth," said Paul Srivorakul, co-founder and group chief executive of aCommerce. "We're seeing a pattern similar to the pandemic period when e-commerce became a critical economic lifeline even as the broad...
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