Thai CEOs' revenue confidence at 3-year low
Source: Bangkok Post
Published on: 2026-04-07 01:41
Confidence among Thai business leaders has fallen sharply, with only 24% of chief executives expressing strong confidence in their organisations' revenue growth this year, down from 47% in 2023 and the lowest level in three years. Findings from PwC Thailand's 29th Global CEO Survey "Thailand: Leading through Uncertainty in the Age of AI", show that confidence is being eroded by a convergence of pressures, including economic uncertainty, geopolitical tensions, rising costs, cyber-risks and the accelerating pace of technological change. Thai CEOs are under growing pressure to unlock new sources of growth through enterprise-wide adoption of artificial intelligence (AI) and expansion into new businesses and sectors. "Confidence among Thai CEOs has fallen to its lowest level in three years, driven not only by a slowing economy, but also by increasingly complex and overlapping risks," said ...
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