Newsroom PR Aligns Leadership Around LLM Visibility
Source: The Manila times
Published on: 2026-04-15 23:24
LOS ANGELES, April 15, 2026 (GLOBE NEWSWIRE) -- Newsroom PR owner Howard Breuer has transitioned from CEO to Founder to focus on business development strategy and the firm's AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President. The boutique legal PR agency's leadership changes accompany a strategic expansion beyond traditional media relations to help attorneys and professional services firms strengthen how they are identified and recommended by large language models such as ChatGPT, Gemini, and Claude. "AI is upending many industries, especially public relations, where we're excited to see LLMs favoring experts with extensive earned media, since that's still our bread and butter," Breuer said. "But firms need to shift aggressively to adapt and use these tools to the max benefit of clients. The leadership shift reflects that change. M...
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