Bloomberry taps Viva for celebrity-hosted livestream betting
Source: BusinessWorld
Published on: 2026-10-29 12:57
LISTED CASINO OPERATOR Bloomberry Resorts Corp. has partnered with Viva Communications to introduce celebrity-hosted livestream betting on its OnlyFun.PH platform. The partnership introduces FollowBet x VMX Live, a feature that allows users to interact with entertainment personalities and participate in online betting during live broadcasts, the company said in a statement on Thursday. OnlyFun.PH forms part of Bloomberry's FUNaloMAX digital gaming portfolio. The platform was previously announced on Oct. 8 as part of the group's expansion into online gaming and interactive entertainment. Kelvin Kuan, vice-president and head of online gaming at Solaire, said the initiative would support the group's expansion into interactive entertainment. "OnlyFun.PH is designed to spearhead FUNaloMAX's expansion towards interactive entertainment," he said. Under the partnership, personalities from V...
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