AI's doomsday hype highlights the dark art of marketing
Source: The Straits Times
Published on: 2026-04-09 09:02
Anthropic warns its forthcoming Mythos model can find flaws in an array of software programs, operating systems and browsers. Since the beginning of the boom in generative artificial intelligence, technology leaders have talked up the dangers of the very systems they're trying to sell. It's a paradoxical marketing strategy and, unfortunately for some of the industries and companies deemed most vulnerable to disruption, it's worked brilliantly. Fear, it turns out, is the ultimate sales pitch. OpenAI chief executive Sam Altman used to say the technology behind ChatGPT could threaten human civilisation itself: "We face existential risk," he said in 2023. That flavour of doom mongering has become passe, judging by the new boogeymen Mr Altman and his peers have been pointing to lately: AI as a job killer and a threat to cybersecurity. Anthropic CEO Dario Amodei warned in January that AI co...
(Please login to view full article)Third-Party Content Disclaimer
Content displayed on this platform may include news articles, reports, and other materials aggregated from publicly available third-party sources through automated tools. Such content is not created, written, commissioned, or edited by Straits Interactive Pte Ltd or the Data Protection Excellence (DPEX) Network.
While we take reasonable steps to ensure responsible publication, we do not independently verify all third-party information and make no representations as to its accuracy, completeness, or reliability.
The views, findings, and statements expressed in third-party content belong solely to the original source and do not reflect the views of Straits Interactive Pte Ltd or the DPEX Network.
If you believe any content is inaccurate, infringing, or should be removed, please contact us at legal@straitsinteractive.com. We will review the matter and, where appropriate, take action in accordance with our internal policies.
Unlock these benefits
Get access to news, enforcement cases, events, and actionable tips and guides
Get regular email updates and offers
Job opportunities, mentorship and career guidance
Exclusive access to Data Protection community - ask questions, network and share knowledge with peers and experts via WhatsApp and Linkedin
DPEX Network is a Community Initiative of Straits Interactive.
Copyright © Straits Interactive Pte Ltd. All Rights Reserved.
All intellectual property rights to logos and brands featured on this website remain the property of their respective owners.