CPF Bets on AI, Genetics and Robotics to Turn Thailand's Food Volume into Lasting Value
Source: The Nation Thailand
Published on: 2026-10-28 09:21
To fund this transformation, CPF is sharply increasing its technology investment, dedicating several billion baht annually to its engineering, AI, and robotics teams -- roughly double the level of a few years ago. CEO Prasit Boondoungprasert says AI will run through CPF's value chain, from farms to sales, as it aims to be a "national capability builder". Charoen Pokphand Foods (CPF) is transforming from a volume-driven protein producer into what its chief executive terms a "national capability builder", leveraging artificial intelligence, genetics, and automation to boost productivity across Thailand's food chain. Speaking on the final day of the CP Innovation Exposition & Symposium, held at True Digital Park from 20 to 22 October under the theme "Rise Together, Innovate Beyond", Prasit Boondoungprasert said food could become a strategic national asset within a decade and that AI woul...
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