The AI Execution Gap: Why Intelligence Alone Doesn't Drive Outcomes
Source: International Business Times, Singapore Edition
Published on: 2026-04-22 08:42
Artificial intelligence isn't struggling to deliver value in marketing. It's being blocked from doing so. That is the uncomfortable truth behind one of the biggest paradoxes in enterprise technology right now, and the numbers, for the first time, make it impossible to ignore. McKinsey's State of AI in 2025 survey, conducted across 1,993 respondents in 105 countries, found that 88% of organizations now use AI in at least one business function, up from 78% the year before.[1] Yet when the same survey asked about enterprise-wide financial impact, the results collapsed: only 39% reported any measurable effect on EBIT, and among those, most attributed less than 5% of total profit to AI. The organizations genuinely winning, those generating more than 5% EBIT impact and reporting significant value, numbered just 109 out of 1,993 respondents. That is approximately 6%.[1] This is not an adoptio...
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