The Rise of Asia and Oceania's Creator Economy: The New Digital Export Powerhouse - Thailand Business News

Source: Thailand Business News
Published on: 2025-10-28 02:47

The numbers speak for themselves: the Asia and Oceania Creator Economy is expected to surge from USD 26.16 billion in 2025 to USD 75.28 billion by 2032, according to Coherent Market Insights. That represents a compound annual growth rate of 16.3%, an extraordinary trajectory for a sector that barely existed a decade ago. Yet behind the statistics lies a broader economic transformation. The rise of the "creator economy" is redefining how individuals earn income, how brands engage consumers, and how digital ecosystems evolve across some of the world's most dynamic markets. At the center of this movement stand ByteDance (TikTok and Douyin) and Kuaishou, two Chinese-born platforms that have transformed user-generated content into a serious economic driver. Their influence now extends far beyond entertainment, shaping the very infrastructure of digital entrepreneurship across Asia-Pacific. ...

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