Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
Source: The Manila times
Published on: 2026-04-21 12:38
New research highlights consumers' desire for brands to lead with transparency - strengthening credibility and deepening audience trust SAN FRANCISCO, April 21, 2026 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today released Trust in the Age of Generative AI, a new report exploring how the rapid rise of AI-generated video, audio, images and text is shaping consumer trust in brands and content. The study analyzed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape. As GenAI becomes more integrated into marketing and communications, the report's findings reveal a pivotal moment for brands, not only in how they adopt AI, but in how it redefines their approach to...
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