Generative Pulse: Earned Media Still Drives More Than 84% of AI Citations
Source: The Manila times
Published on: 2026-10-28 12:30
Fourth What is AI Reading? Report Finds Journalism's Share of Citations Fall to 22%, Led by ChatGPT, as Owned, Government and Encyclopedic Sources Gain Ground * About 99% of links cited by AI come from non-paid sources, and more than 84% come from earned and third-party sources brands don't own or pay for * Paid and advertorial content remains at just 0.3% of AI citations, unchanged since May 2026 * Journalism's share of AI citations fell from 27% to 22%, the biggest significant shift across four editions of the study * ChatGPT drove most of the journalism decline: journalism dropped from 28.1% of its citations in January to 22% in September * Owned media rose from 13.7% to 15.2%, while government, encyclopedic and academic sources also gained * Only 212 domains were cited by all four major AI providers, a sign that ChatGPT, Claude, Gemini and Perplexity are drawing from very diffe...
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