ZoomRx Launches Marketing Asset Testing (MAT) on Sagan Agents, Bringing Continuous, Channel-Specific Asset Testing to Pharma Brand Teams
Source: The Manila times
Published on: 2026-10-13 11:16
A new AI-powered application replaces the yearly messaging or concept testing study with cost-effective, iterative tests that optimize every marketing asset using synthetic and real HCPs, delivering results in days BOSTON, Oct. 13, 2026 (GLOBE NEWSWIRE) -- ZoomRx, a strategic life sciences consultancy trusted by 100+ leading biopharma companies, including 19 of the top 20 global biopharma firms, today announced the launch of Marketing Asset Testing (MAT), an AI-powered application built on Sagan Agents, ZoomRx's agentic operating system for biopharma customer insights. MAT gives brand teams an always-on approach to test messages, claims, concepts, visual aids, emails, banners and ads, and to adapt winning messages into every channel. "Message testing, as we know it, is obsolete," said Sriram Subramanian, Co-CEO and Co-Founder at ZoomRx. "The industry has outgrown it. MAT fundamentally ...
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