National Advertising Division Recommends Nanit Discontinue '#1 Baby Monitor" Claims

Source: The Manila times
Published on: 2026-02-11 16:23

In a Fast-Track SWIFT case brought by Owlet, Inc., BBB National Programs' National Advertising Division recommended that UdiSense, Inc. (Nanit) discontinue advertising claims that its product is the "#1 smart baby monitor" and the "#1 baby monitor." New York, NY, Feb. 11, 2026 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT case brought by Owlet, Inc., BBB National Programs' National Advertising Division recommended that UdiSense, Inc. (Nanit) discontinue advertising claims that its product is the "#1 smart baby monitor" and the "#1 baby monitor." Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). Owlet and Nanit sell competing baby monitors with features that track various measurements related to a baby's sleep quality that allow parents to receive notifications in real time. Nanit offers a smart video ba...

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