Crypto Media Traffic Drops 33% But Market Grows: Should You Adjust Your PR Strategy?
Source: cryptodaily.co.uk
Published on: 2026-04-07 16:18
In theory, higher market attention should entail higher market activity. When traffic spikes, the market "must be back." When the media cools off, the reflex is to call it fading interest. In practice, this connection fails, as the latest Outset Data Pulse report highlights. The data shows a market that stayed active while crypto-native readership moved in the opposite direction. For PR professionals, this changes where, how, and whether to pitch crypto stories. The data comes from Outset Data Pulse, a research branch of Outset Media Index that interprets OMI hard data to identify trends and patterns across markets. Analysts looked at the traffic across 349 outlets and discovered that crypto-native media saw a decline in 2025. Traffic began around 106 million visits in January and ended just under 71 million in December. That's a decline of a little more than 33%. The shape of the audi...
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