AI shoppers get first say in South Korea's retail race
Source: The Star
Published on: 2026-10-26 07:50
SEOUL: South Korean retailers are testing products on artificial intelligence-generated shoppers before bringing them to real customers, using virtual consumers to predict buying decisions, fine-tune prices and identify potential flaws in shopping experiences. Known as "synthetic consumers", these AI-powered shoppers are designed to mimic real purchasing behaviour. Built using large language models and consumer data, they allow companies to test products, marketing campaigns and store layouts without the time and expense of conventional consumer surveys. Lotte Members is taking the concept toward a more personalised model. The company began developing an AI Twin Consumer in July with local AI firms Vibe Co and Zero to One Partners, combining purchasing data from some 45 million accumulated users of Lotte's membership programme L.Point with social media data to analyse not only what cus...
(Please login to view full article)Third-Party Content Disclaimer
Content displayed on this platform may include news articles, reports, and other materials aggregated from publicly available third-party sources through automated tools. Such content is not created, written, commissioned, or edited by Straits Interactive Pte Ltd or the Data Protection Excellence (DPEX) Network.
While we take reasonable steps to ensure responsible publication, we do not independently verify all third-party information and make no representations as to its accuracy, completeness, or reliability.
The views, findings, and statements expressed in third-party content belong solely to the original source and do not reflect the views of Straits Interactive Pte Ltd or the DPEX Network.
If you believe any content is inaccurate, infringing, or should be removed, please contact us at legal@straitsinteractive.com. We will review the matter and, where appropriate, take action in accordance with our internal policies.
Unlock these benefits
Get access to news, enforcement cases, events, and actionable tips and guides
Get regular email updates and offers
Job opportunities, mentorship and career guidance
Exclusive access to Data Protection community - ask questions, network and share knowledge with peers and experts via WhatsApp and Linkedin
DPEX Network is a Community Initiative of Straits Interactive.
Copyright © Straits Interactive Pte Ltd. All Rights Reserved.
All intellectual property rights to logos and brands featured on this website remain the property of their respective owners.