Colgate Optic White Purple Debuts 'The Purple Cafe' K-Drama Series
Source: Thailand Business News
Published on: 2026-06-19 09:25
HONG KONG SAR - Media OutReach Newswire - 18 June 2026 - Colgate Optic White Purple today launched 'The Purple Café', an APAC-wide social-first campaign. Expanding its K-Beauty footprint, the brand is moving beyond traditional advertising into episodic storytelling across TikTok and major regional markets. "We are incredibly proud to unveil the next evolution of the incredibly successful Colgate Optic White Purple franchise with our social-first 'Purple Café' K-Drama series", said Samir Singh, EVP Marketing, Colgate-Palmolive, Asia Pacific. " We recognise that the way people consume media and content has dramatically changed, especially on TikTok. Our campaign takes our association with Korean beauty and culture to a whole new level, presenting our product not just as a beauty essential, but as a pivotal character that transforms our influencer protagonists' confidence in fun, cheeky wa...
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