Ruangroj warns of 'AI theatre' citing AI investment at 1.7% of revenue in 2026
Source: The Nation Thailand
Published on: 2026-10-20 10:01
Poonpol emphasizes that successful AI transformation is 70% about people and change management, requiring leadership vision and employee reskilling, not just technology implementation. Companies risk falling into an "AI theatre" trap by expanding artificial intelligence (AI) projects without generating comparable business gains, House of Wisdom (H.O.W.) Club co-founder Ruangroj Poonpol told Nation Forum 2027 in Bangkok on Tuesday (October 20, 2026). Citing figures showing AI investment rising from 0.8% to 1.7% of revenue this year, he argued that businesses must redesign how they work rather than simply add technology to existing processes. Ruangroj, also known as Krating, addressed "People | From AI Tools to AI Teammates" under the theme "The Intelligence Economy | AI, Robotics & Quantum" at Nation Forum 2027: Thailand's Agenda. Almost every company was experimenting with or deployin...
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