AI-powered tool lets consumers 'talk' to ads
Source: Inquirer
Published on: 2026-01-15 18:26
MANILA, Philippines -- Advertising technology agency AdSpark has rolled out a new advertising format that allows consumers to interact directly with ads using natural language, marking what its parent company described as a first for the local marketing technology industry. These so-called "generative response ads," launched last month, enable users to "talk" to an advertisement and receive real-time responses generated by artificial intelligence (AI) and tailored to a brand's products and services. It was piloted with Globe Platinum, according to Brave Connective Holdings Inc. (BCHI), the marketing tech group behind AdSpark. BCHI operates under 917Ventures, the corporate venture arm of the Globe Group, which also runs one of the Philippines' largest telco firms. READ: 917Ventures key to Globe's transformation into a digital solutions platform Not scripted Unlike conventional chatb...
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