Meta risks fines over 'pay for privacy' model breaking EU ru...
Meta risks fines over 'pay for privacy' model breaking EU rules
The Business Times | 2024-07-01 10:36
THE EU accused Facebook owner Meta on Monday (Jul 1) of breaching the bloc's digital rules, paving the way for potential fines worth billions of euros. The charges against the US tech titan follow a finding last week against Apple that marked the first time Brussels had levelled formal accusations under the EU's Digital Markets Act (DMA). The latest case focuses on Meta's new ad-free subscription model for Facebook and Instagram, which has sparked multiple complaints over privacy concerns. Meta's "pay or consent" system means users have to pay to avoid data collection, or agree to share their data with Facebook and Instagram to keep using the platforms for free. The European Commission said it informed Meta of its "preliminary view" that the model the company launched last year "fails to comply" with the DMA. "This binary choice forces users to consent to the combination of their pe...
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