AI-Native Route-to-Market Platform FieldAssist Appoints Former HCCB Chief Digital Officer Ashley DSouza as Chief AI Acceleration Officer
Source: Manila Metro
Published on: 2026-10-16 06:21
New Delhi [India], October 16: FieldAssist, the AI-native route-to-market platform deployed across 700+ consumer brands in 32 countries, has named Ashley DSouza as its Chief AI Acceleration Officer. Joining the Product division led by Co-founder and CPO Nikhil Aggarwal, DSouza will guide the vision and scale of FieldAssist's new global AI-native platform, designed around quantifiable business impact. The strategic leadership hire aims to scale FieldAssist's global AI-native product suite, bridging frontier AI models with proprietary retail context graphs. The appointment marks a defining moment in FieldAssist's push to build an AI-native Operating System for the CPG industry. For years, consumer goods enterprises have relied heavily on siloed tech applications but have struggled to turn internal enterprise records and external trade signals into actionable insights. While today's front...
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