The Invisible Stories That Shape Our Choices: Stoyana Natseva's Research on Lasting Change
Source: International Business Times, Singapore Edition
Published on: 2026-10-30 15:15
Breaking Recurring Patterns: Prof. Dr. Stoyana Natseva on Identity & Change Why do capable, motivated people understand a problem perfectly well and still repeat it? For Prof. Dr. Stoyana Natseva, this question links a 27-year career in corporate banking, a doctorate in psychology and the international educational institution she has built since 2019. This autumn her TEDx talk on the subject was published, and she presented her research at academic conferences in Indonesia and Türkiye. Natseva is Full Professor of Psychology and Education at Universidad Azteca and Professor of Practice in Business Psychology at Dunster Business School in Switzerland. She is founder and CEO of Happy Life Academy®, founder of the Happy Life Institute for Direct Change Science and president of the International Association of Professional Therapists and Coaches (IAPTC®). She has written more than 20 books...
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