Meltwater, YouGov Report Highlights Shifting Consumer Trust In AI-Generated Content
Source: BERNAMA
Published on: 2026-04-22 04:19
KUALA LUMPUR, April 22 (Bernama) -- Meltwater and YouGov have released Trust in the Age of Generative AI, a new report exploring how the rapid rise of artificial intelligence (AI)-generated video, audio, images and text is shaping consumer trust in brands and content. Drawing insights from nearly 10,000 consumers across seven global markets, the study examines attitudes toward generative AI (GenAI) and the media environments that influence these perceptions. The findings offer key insights for brands navigating this rapidly evolving landscape. Meltwater Chief Product Officer, Chris Hackney in a statement said GenAI provides brands with a powerful new way to connect with audiences, but success depends on how transparently and thoughtfully it is used, and brands that lead with clarity and accountability have a real opportunity to build deeper trust.
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