Trust in Singapore companies dips sharply as consumers deman...

SINGAPORE: The recent report from Salesforce published by the Singapore Business Review reveals a significant decline in consumer trust in Singapore companies over the past year. Nearly 74% of individuals have expressed less confidence in these firms compared to a year ago. The primary driver of this scepticism appears to be concerns over how organizations manage sensitive customer information. According to the Salesforce survey, 61% of consumers believe companies are acting recklessly with their data, eroding trust and highlighting the need for stronger data protection practices. Beyond issues of trust, the survey also found that 75% of Singapore consumers want smoother, more seamless interactions with companies across all departments. The growing preference for fewer touchpoints in the customer journey is evident, with 71% of respondents indicating they prefer fewer steps to comple...