BrightEdge Data Shows AI Is Making Its Holiday Travel List (And Checking it Twice). Marriott, American Airlines, Royal Caribbean and Expedia Are on It.
Source: The Manila times
Published on: 2026-10-21 13:25
American Airlines, Royal Caribbean and Expedia lead their categories across ChatGPT and Google AI Overviews, with competition for the top hotel spot SAN MATEO, Calif., Oct. 21, 2026 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in enterprise SEO and AI search optimization, today released new research identifying the travel brands standing out in AI-powered holiday planning. American Airlines, Royal Caribbean and Expedia lead their respective categories across both ChatGPT and Google AI Overviews, while Marriott and Hilton compete for the top spot among hotels. The research examines holiday travel queries and answers across Google AI Overviews and ChatGPT, revealing how major brands compare across booking platforms, hotels, airlines and cruises. "This is the first holiday travel season where AI is tangibly impacting how travelers discover and choose brands," said Jim Yu, CEO of Bri...
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