Meta to offer less personalised ads in Europe to appease reg...

META Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalised ads," the tech giant announced on Tuesday (Nov 12), in an effort to allay regulators' mounting concerns. The Menlo Park, California-based company said it is implementing these changes in response to demands from EU regulators. Over the coming weeks, people in the EU who use the company's social media platforms for free with ads will be able to choose to see ads based on what Meta calls "context"- content that a user sees during a particular session on the platforms. These ads will also target users based on age, gender, and location, with some being unskippable for a few seconds. Meta also plans to reduce the price of ad-free subscriptions by about 40 per cent for European users. This move comes as European regulators intensify efforts to curb Big Tech's power and level the ...