AI fluency hides a persistent Western bias - Academia - The Jakarta Post

Source: The Jakarta Post
Published on: 2026-04-07 05:15

friend in Indonesia recently told me about a conversation he had with ChatGPT. He had typed a question in Indonesian about how to handle a difficult family dispute. The chatbot responded fluently, in perfect Indonesian, with advice about communication strategies and conflict resolution. The grammar was flawless; the tone was appropriate. And yet something felt off. What the artificial intelligence offered was advice rooted in the United States cultural assumptions: prioritize your own preferences, communicate directly and if family members don't respect your boundaries, consider cutting them off. The response was in Indonesian but shaped by values that centered individual autonomy over the consensus-building, social harmony and collective family dynamics that tend to matter more in Indonesian social life. My friend was skeptical enough to notice the mismatch and mention it to me. Many...

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