Startup Orderly pitches AI ordering tool to restaurants to cut labor costs
Source: BusinessWorld
Published on: 2026-04-07 20:03
By Almira Louise S. Martinez, Reporter ORDERLY, an artificial intelligence (AI) voice-ordering system, is helping restaurants streamline order-taking by replacing traditional counter transactions with automated voice agents, a shift the startup says can cut labor costs and lift sales. The system lets customers place orders by speaking to an AI agent, reducing the need for staff to manually take orders. Orderly AI co-founder and Chief Executive Officer Math Z. Heramia said the idea grew from his family's experience running restaurants in the Philippines and the difficulties of managing workers. "We wanted to use AI to build a solution within restaurants and to solve ordering, which was like the biggest pain point," Mr. Heramia told BusinessWorld in a Zoom interview. Mr. Heramia, 21, is a Filipino-American based in the US and comes from a family of restaurateurs who, he said, faced re...
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