Why Southeast Asian firms need their own AI playbook
Source: CNA
Published on: 2026-10-19 01:34
Despite rising AI investment, few organisations are creating enterprise-wide value. Strong digital foundations, skilled teams and CEO backing are proving critical to moving beyond pilot projects. Businesses are embracing artificial intelligence (AI), but many are still struggling to translate that momentum into meaningful business outcomes. Only 13 per cent of organisations have reported significant enterprise-wide value from AI, even as most plan to increase investments, according to Accenture. Accenture's research found that many organisations that struggle to scale AI tend to deploy AI agents broadly across functions rather than focusing on high-impact decision points - spending more on technology than people and mistaking early pilots for genuine transformation. SOUTHEAST ASIA'S CHALLENGES TO SCALING AI According to Mr Vivek Luthra, senior managing director, and AI and data lead ...
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