'Wasting money, spending tokens': Companies still in search of AI use cases with worthwhile ROI, says Broadcom's Hock Tan
Source: The Business Times
Published on: 2026-10-12 15:38
[SINGAPORE] Most companies are still trying to arrive at use cases for artificial intelligence (AI) that generate a return on investment, Broadcom's CEO Hock Tan said on Monday (Oct 12). While these companies have adopted AI in some form in their operations, their current use cases of generative AI are still "subtle" and are not necessarily raising productivity, he said in a panel discussion at a conference. "Most companies out there cannot find any return on investment," he said, adding that "people are just wasting money, spending tokens, trying to understand (AI)". He likened the situation to a child in a game arcade: "Ever thought when you're a kid, you go to the arcade, your parents give you $10, you finish it in 10 minutes, and you haven't learned anything? That's what's happening in enterprises today." He and Intel CEO Tan Lip-Bu were discussing the source of the next trillion...
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