Publicis Groupe Completes LiveRamp Acquisition Launches the Industry's First Plug-and-Play AI Growth Engine That Clients Fully Own and Control
Source: The Manila times
Published on: 2026-11-02 17:04
PUBLICIS GROUPE COMPLETES LIVERAMP ACQUISITION LAUNCHES THE INDUSTRY'S FIRST PLUG-AND-PLAY AI GROWTH ENGINE THAT CLIENTS FULLY OWN AND CONTROL 2nd November 2026 - Paris - Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced the closing of its acquisition of LiveRamp, completing its industry-first plug-and-play AI growth engine, that clients own and control end-to-end. Click here to see the official launch film. Combining LiveRamp's enterprise-grade collaboration platform with Epsilon's identity, this AI growth engine enables clients to natively enrich their data, activate across the full media ecosystem, personalise content, measure business outcomes, and generate proprietary intelligence for their agents, all within their own environments. In doing so, it unlocks new sources of growth for clients, while opening up a new addressable market for Publicis in agentic bus...
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