Digital push woos multinational firms

Many foreign software firms established offices in Thailand this year to capitalise on the country's continuing digital transformation and to serve the demand of local enterprises. The country also attracted large foreign data centre and cloud service providers from the US, Japan and China over the past two years. COME ONE, COME ALL Among the newcomers is Adobe Inc, an American multinational producer of creative design tools and document management software. Its Thai office opened in February this year, aiming to cash in on the growth of the country's digital and creative economy. According to Simon Dale, vice-president and managing director of Southeast Asia and Korea at Adobe, with the company's Singapore office having served the Southeast Asia region for 21 years, the opening of the Thailand office underscores Adobe's commitment to its customers and partners in the region. Thail...