Making cross-border data flow easier for Asean businesses
Source: The Business Times
Published on: 2025-12-04 23:10
FOR companies operating in Asean, growth is often synonymous with crossing borders - not just to reach customers, but to manage operations. A business headquartered in Singapore may manage human resources from the city-state while employing staff in Manila, storing transaction records and customer data on a server in Jakarta, and processing payments through a shared service centre in Kuala Lumpur. This regional model seems efficient and sound until it comes up against a growing patchwork of national data protection laws. Every major Asean economy regulates how personal data can be collected, stored and shared by companies. For businesses, this means a new kind of trade barrier: typically, personal data can no longer move freely across borders unless the receiving party guarantees protection to an equivalent or adequate standard.
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