LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Source: The Manila times
Published on: 2026-10-14 12:25
Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite's SpringServe continuing as LG Ad Solutions' exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite's Seller Agent, building on the companies' existing programmatic integration. Independent advertising agency H/L is the first buyer to activate LG Home Screen inventory using Magnite's agentic buying capabilities, on be...
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