Free data analytics tool from IMDA helps Bee Cheng Hiang make sense
Source: The Straits Times
Published on: 2021-09-14 21:33
When Bee Cheng Hiang started selling barbecued meat online a few years ago, it did not make a big push. After Covid-19 struck last year, more people began to tap its sales platform and online purchases more than doubled. The traditional food products company wanted to better understand how customers were shopping, but its existing method using Excel spreadsheets had limitations. A free data analytics tool, made available to the firm for testing since last month, proved timely. The tool was officially launched by Minister for Communications and Information Josephine Teo yesterday at a virtual seminar. Mr Tommy Koh, chief technology officer at Bee Cheng Hiang, said that the tool helps the firm better plan production and sales activities. "If we see from the data that sales of some products are better than expected, we can act quickly to boost production to meet demand," he said. Thi...
(Please login to view full article)Third-Party Content Disclaimer
Content displayed on this platform may include news articles, reports, and other materials aggregated from publicly available third-party sources through automated tools. Such content is not created, written, commissioned, or edited by Straits Interactive Pte Ltd or the Data Protection Excellence (DPEX) Network.
While we take reasonable steps to ensure responsible publication, we do not independently verify all third-party information and make no representations as to its accuracy, completeness, or reliability.
The views, findings, and statements expressed in third-party content belong solely to the original source and do not reflect the views of Straits Interactive Pte Ltd or the DPEX Network.
If you believe any content is inaccurate, infringing, or should be removed, please contact us at legal@straitsinteractive.com. We will review the matter and, where appropriate, take action in accordance with our internal policies.
Unlock these benefits
Get access to news, enforcement cases, events, and actionable tips and guides
Get regular email updates and offers
Job opportunities, mentorship and career guidance
Exclusive access to Data Protection community - ask questions, network and share knowledge with peers and experts via WhatsApp and Linkedin
DPEX Network is a Community Initiative of Straits Interactive.
Copyright © Straits Interactive Pte Ltd. All Rights Reserved.
All intellectual property rights to logos and brands featured on this website remain the property of their respective owners.