The Straits Times | 2021-09-14 21:33
When Bee Cheng Hiang started selling barbecued meat online a few years ago, it did not make a big push. After Covid-19 struck last year, more people began to tap its sales platform and online purchases more than doubled. The traditional food products company wanted to better understand how customers were shopping, but its existing method using Excel spreadsheets had limitations. A free data analytics tool, made available to the firm for testing since last month, proved timely. The tool was officially launched by Minister for Communications and Information Josephine Teo yesterday at a virtual seminar. Mr Tommy Koh, chief technology officer at Bee Cheng Hiang, said that the tool helps the firm better plan production and sales activities. "If we see from the data that sales of some products are better than expected, we can act quickly to boost production to meet demand," he said. Th…
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