UnaCash strengthens cybersecurity for Gen Z

AS GEN Z consumers take center stage in the digital economy, fintech company UnaCash has pledged to strengthen its cybersecurity measures and financial education efforts to ensure that more Filipinos can transact safely in today's fast-evolving digital landscape. With digital transactions surging, cyber threats such as data breaches, fraud, and identity theft have become major concerns, especially as artificial intelligence (AI) continues to shape financial ecosystems. A 2024 survey by Statista revealed that 50 percent of respondents in the Philippines had been targeted by phishing attacks, while 42 percent experienced smishing -- fraud schemes carried out via text messages. "We have witnessed the digital landscape rapidly evolve in recent years. Financial solutions like us advocate consistently on educating consumers on how to practice good financial hygiene and, of course, navigate t...