Marketers live and die on lists &ndash; thousands of names and contact information on prospects, referrals and customers. Marketers like the idea that they can use ready-made lists to find and contact potential customers without doing the tedious and laborious task of &ldquo;harvesting&rdquo; and compiling the lists themselves.In their pursuit of prospective customers, marketers tend to run foul of the data protection laws due to:&nbsp;<ol><li>Getting a list of personal data from unclear or unauthorised sources.&nbsp;The individuals on the list were not notified that their personal data is being used for secondary purposes such as direct marketing.</li><li>&nbsp;No consent from the individuals concerned.&nbsp;The individuals have withdrawn their consent.</li><li>&nbsp;Personal data are inaccurate or out-dated.</li></ol>Before marketers make use of ready-made contact list; these are some good practices to follow:<ol><li>Check the source of the list and the terms of use of the individuals&rsquo; personal data.</li><li>Check that the individuals have been notified of the purpose and have given explicit consent to receive marketing information.</li><li>Check that you are not using the list for a secondary purpose that the individuals were not notified and given consent to.</li><li>Check that the lists are constantly updated to exclude those who have withdrawn consent.</li><li>Check that those on the Do-Not-Call registry have been excluded.</li><li>Check that publicly available information is not being used beyond their specific terms of use.&nbsp;</li></ol>-----------------------https://www.dpexnetwork.org/The Data Protection Excellence (DPEX) Network is the first of its kind facility in the ASEAN region whose aim is to provide leadership, best practices, training, research and support for all things surrounding data privacy from an operational perspective.This collaboration of partnerships comprises certification bodies, law firms, universities and organisations who provide professional services and technologies relating to data privacy.An ever-growing network of certification and learning bodies, members currently include Straits Interactive, De La Salle University, Philippines, International Islamic University of Malaysia, National Institute of Development Administration - NIDA, Thailand, Singapore Management University Academy and Telkom University, Indonesia, IAPP, EXIN and OCEG.The DPEX Network is honoured to have the following Independent International Advisors on the panel, who volunteer their services to guide the community in their competency and compliance journey in the region.&nbsp;~~~~~~~~~~~~~https://www.straitsinteractive.com/Straits Interactive delivers end to end governance, risk and compliance solutions that enable businesses to create a trusted business environment and achieve responsible marketing, especially in the area of data privacy and protection.We help businesses achieve operational compliance and manage risks through a combination of cloud technology and professional services and enable platform interactions. By adopting a life-cycle approach to operational compliance and risk management, organisations are able to:Assess risks and compliance statusProtect against these risks and implement policies/practicesSustain compliance efforts through audits, training and ongoing monitoringRespond to queries or incidents&nbsp;#PDPA, #PDPCguidelines #PDPAbreach

99 Data Breaches: Using Personal Data from Unclear and Unauthorised Sources

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99 Data Breaches: Using Personal Data from Unclear and Unauthorised Sources

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